Advertisers: Tap Into Social Conversations to Engage Users
Second Screen, Mobile Apps and Social Polls Can Drive Engagement. Advertisers know their customers won’t always seek them out. Instead, they need to push their brands to where and when the right people...
View ArticleAre You Prepared for the Digital Media Planning (R)evolution?
It’s true, media planning has changed – but not in the way everyone is talking about. Certainly, there is enough commentary and research out there on programmatic to make anyone think that 100% of all...
View ArticleAnalysis Finds Content About Tech Trends Draws Attention to Ads About Anything
Technology has improved our lives in many ways, and we now rely on it for everything from work to entertainment, education and productivity. It’s no surprise, then, that technology is a very...
View ArticleProgrammatic Advertising’s Secret Weapon
Picture chickens happily pecking for worms in a fenced in-yard, unaware of the worms just outside the fence. They could easy fly over the fence and eat those other worms, but because they cannot see...
View ArticleThe New Prime Time for Ads — and How to Use It to Your Advantage
Ever since the television became a household staple in the late 1950s, mass media consumption has been tethered to predictable scheduling. The concept of “prime time” – a regularly occurring block of...
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Cracking the Code on What’s Trending
With audience attention becoming more elusive every day, data that can help shed light on what matters most to people is at a premium. Facebook sits at the center of this treasure trove of social data,...
View ArticleWhy Relevant Is The New Premium For Programmatic Buying
Industry investments in programmatic buying continue to grow at a rapid pace, with no sign of slowing down this year. AdRoll pegs this increase at 66% in its State of the Industry 2016 report, while...
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Catching New Demographics for the Pokémon Franchise
Already one of the biggest sensations of 2016, Pokémon GO is shattering all sorts of records by offering an augmented reality gaming experience that has crossed age and gender lines in its popularity....
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Uncovering the Impact of the Political Conventions
While the outcome still hangs in the balance, it’s already clear that this year’s presidential election is generating historic amount of online conversation including social media posts, likes, and...
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Insights from Olympics Opening Weekend
Despite disappointing ratings on Friday night for the Olympics opening ceremony, we saw a surge in conversation volume around the games that peaked on Saturday as a broad array of events kicked-off. In...
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Bring Home The Gold: The Impact of the 2016 Game
Despite ongoing challenges with TV ratings the Olympics generated a consistently high amount of conversation volume among US fans throughout the games. With the conclusion of the Olympics on Sunday...
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Dialing Up Online Insights for iPhone 7
News surrounding Apple’s 2016 product event dominated tech headlines last week. We dug into the data to better understand the impact of the event and related online conversations on the iPhone 7...
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Why CES 2017 Was Surprisingly Low on New Trends
With CES 2017 wrapped up, the event was remarkably low in trending content, with Taykey reporting less than 10 trends for the four-day event. A small amount of trends means low conversation volume, and...
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Three Ways To Score Big With Your Super Bowl Campaign
With all of the competition for audience attention it can be difficult to effectively break through the clutter surrounding the big game. Here are three concrete ways that aligning your campaign with...
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Super Bowl Conversations: The Good, The Bad, and the Unexpected
Taykey examined real-time data from Super Bowl LI to analyze volume, sentiment, and audience demographics surrounding the most talked about Super Bowl ads. Even before the big game, three ads in...
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The Sweetest Trends
Taykey analyzed the audience talking about Valentine’s Day across social media and popular websites. Here are some of our key takeaways, including conversation volume, audience demographics, and the...
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2017 Oscar Predictions
We used sentiment analysis to predict the 2017 Oscar Winners in four major categories. Check out the image below for our methodology and predictions. The post 2017 Oscar Predictions appeared...
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Making the Most of the March Madness Opportunity
Conversation volume among basketball fans surges during the weeks surrounding March Madness. Fragmentation of conversations driven by social and mobile has made it increasingly difficult for...
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Amplify Your Coachella Campaign with Trend Advertising
Music festivals are a great way to reach and engage with music fans, but not all music festivals are created equal. Coachella presents a unique opportunity for marketers because it is one of the only...
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Assessing the March Madness Conversation Scoreboard
March Madness is in full swing right now with the Sweet Sixteen underway. We tapped into our real-time audience data to better understand the March Madness audience and uncover which teams, players,...
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