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Dialing Up Online Insights for iPhone 7
News surrounding Apple’s 2016 product event dominated tech headlines last week. We dug into the data to better understand the impact of the event and related online conversations on the iPhone 7...
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Why CES 2017 Was Surprisingly Low on New Trends
With CES 2017 wrapped up, the event was remarkably low in trending content, with Taykey reporting less than 10 trends for the four-day event. A small amount of trends means low conversation volume, and...
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Three Ways To Score Big With Your Super Bowl Campaign
With all of the competition for audience attention it can be difficult to effectively break through the clutter surrounding the big game. Here are three concrete ways that aligning your campaign with...
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Super Bowl Conversations: The Good, The Bad, and the Unexpected
Taykey examined real-time data from Super Bowl LI to analyze volume, sentiment, and audience demographics surrounding the most talked about Super Bowl ads. Even before the big game, three ads in...
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The Sweetest Trends
Taykey analyzed the audience talking about Valentine’s Day across social media and popular websites. Here are some of our key takeaways, including conversation volume, audience demographics, and the...
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2017 Oscar Predictions
We used sentiment analysis to predict the 2017 Oscar Winners in four major categories. Check out the image below for our methodology and predictions. The post 2017 Oscar Predictions appeared...
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Making the Most of the March Madness Opportunity
Conversation volume among basketball fans surges during the weeks surrounding March Madness. Fragmentation of conversations driven by social and mobile has made it increasingly difficult for...
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Amplify Your Coachella Campaign with Trend Advertising
Music festivals are a great way to reach and engage with music fans, but not all music festivals are created equal. Coachella presents a unique opportunity for marketers because it is one of the only...
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Assessing the March Madness Conversation Scoreboard
March Madness is in full swing right now with the Sweet Sixteen underway. We tapped into our real-time audience data to better understand the March Madness audience and uncover which teams, players,...
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Top Trends from The Month: Featuring March Madness the Pope’s Hat and Pizza...
Every month at Taykey we dig into our massive trove of online conversation data to understand more about leading trends and their implications. In March, we saw that March Madness lived up to it’s...
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